April 17, 2026.
We didn't know if we were having a boy or a girl. We waited to find out. Then Eloise arrived, and my whole world got bigger.
Lou is for Eloise.
She's the greatest gift God has ever trusted me with. Naming this company after her keeps it pointed at what matters most: faith, family, and the Dads doing the work.
I already wore a Dad hat. But the day I actually became one, the hat on my head didn't say anything about the job I'd just been given. So I made one that does.
As for me and my household.
Joshua 24:15 is a Dad making a decision for his family: "But as for me and my household, we will serve the Lord." That's the kind of leadership I want to live out, and the kind I want to build up in other Dads. Leading your family well, protecting them, and being present isn't a side job. It's the job.
Built for the Dad who shows up.
The Dad who's been there from day one. The Stepdad who chose the role. The nine to five Dad grinding it out. The business owner. The one who travels to provide. However you got here, this is for the Dad who leads, protects, and shows up again tomorrow.
Wear it with pride.
Whether you bought it for yourself or someone gave it to you because they see the Dad you are, this hat is a reminder of the job you've been given. Lead well. Protect them. Show up.